Dana has over twenty years experience in the Health and Wellbeing sector. She has a degree in psychology with post graduate studies in physiology and is a certified fitness instructor, personal trainer and wellness coach. She is currently the Wellbeing Specialist for DairyNZ and previously managed and directed a wellness centre which worked with local GPs to offer lifestyle solutions as a substitute or supplement to medication. She has served over 400 clients, both individuals and organisations. She is responsible for initiating the GoodYarn licensing programme, which has allowed GoodYarn to become a nationwide resource. She is passionate about mental health literacy and seeing GoodYarn embedded into all industries and organisations.