INSIGHTS: Outdoor recreation in a superdiverse NZ

New Zealand is an increasingly diverse nation - a rich cultural mix of peoples from the Asia, the Pacific and elsewhere. More than half of our population will be Asian, Māori and Pasifika by 2038, yet it is these groups who are significantly less likely to participate in most forms of outdoor recreation.

Our Insights include information about the participation patterns, motivations and barriers of diverse groups, and some easy to apply tactics to increase engagement of different ethnicities in outdoor recreation. Read the first in our Insights series, and to find out more including links to research, podcasts and webinars.

What's next?

Working with a network of thought leaders in the sector, the Insights Team have a programme of publications in development. Look out for Insight 2 - Active New Zealand Snapshot, with an analysis of recreation and sport participation using the Active NZ 2017 data.

We welcome your feedback:


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